Kewpie Group's VISION 2030, formulated in December 2018, encapsulates our aspirations for where we want to be in 2030, as we work towards achieving the Kewpie Group ideals.

We cherish our founder's desire to "contribute to the health of our customers," and we have been providing products like mayonnaise and salad dressings to our customers' tables, adhering to this spirit. In this way, we have spread a new dining culture in Japan that was not common at the time of our company's founding—enjoying vegetables through salads.

We will offer these products not only in Japan but also to customers worldwide, leading the way in the salad field.

In addition, we will strive to understand each customer's expectations and needs more deeply and provide products, information and services that can enrich their lives.

Our activities are supported by the blessings of society and nature. We will further promote initiatives to uphold a sustainable society and global environment for future generations.

We will unite as a group to drive the realization of VISION 2030 and our aspirations.