KEWPIE MAYONNAISE was first launched in Japan in 1925. Therefore, this year—2025—marks the 100th anniversary since KEWPIE MAYONNAISE was introduced.
KEWPIE has gone through various challenges and hardships to reach this 100-year milestone.
Thanks to the support and loyalty of our customers, KEWPIE has been able to overcome those challenges and continue delivering high-quality products.
KEWPIE MAYONNAISE is loved by many and is now widely available around the world, including in Indonesia. Moving forward, KEWPIE will continue contributing to the food culture of people around the world.

To commemorate this 100th anniversary, we have launched a new tagline: “KEWPIE IT.”
Simply by adding KEWPIE MAYONNAISE, a wide variety of dishes and ingredients can become even more delicious.
Through the tagline “KEWPIE IT.”, we invite people to discover new food experiences that redefine mayonnaise at its core.
We aim to turn the KEWPIE brand name into a verb—one that inspires new culinary experiences, spreading its flavor, name, and action across the globe. That is the goal of this campaign.

In Indonesia, this celebration is marked by the introduction of local menus featuring KEWPIE MAYONNAISE ORIGINAL, as well as exciting prize giveaways that everyone can join.
Find out more here! (insert link)